![]() Further, the App Store added the ability to support in-app purchases in October 2009. The iPhone's focus on larger memory, multitasks, and additional sensing devices, including the touchscreen in later model, made it ideal for casual games, while the App Store made it easy for developers to create and post apps to publish, and for users to search for and obtain new games. The launch of Apple's iPhone in 2007 and the App Store in 2008 radically changed the market. Screenshot of Edge gameplay mocked up on a Sony Ericsson W880i, an early smartphone A wide variety of games were available for the i-mode service, along with announcements from established video game developers such as Taito, Konami, Namco, and Hudson Soft, including ports of classic arcade games and 8-bit console games. By 2001, i-mode had 20 million users in Japan, along with more advanced handsets with graphics comparable to 8-bit consoles. The same year, Nintendo and Bandai were developing mobile phone adapters for their handheld game consoles, the Game Boy Color and WonderSwan, respectively. Several Japanese video game developers announced games for the i-mode platform that year, such as Konami announcing its dating simulation Tokimeki Memorial. In 1999, NTT Docomo launched the i-mode mobile platform in Japan, allowing mobile games to be downloaded onto smartphones. The first such game that demonstrated the desire for handset games was a version of Snake that Nokia had included on its devices since 1997. With these technological advances, mobile phone games also became increasingly sophisticated, taking advantage of exponential improvements in display, processing, storage, interfaces, network bandwidth and operating system functionality. As a result of this explosion, technological advancement by handset manufacturers became rapid. Towards the end of the 20th century, mobile phone ownership became ubiquitous in the industrialised world - due to the establishment of industry standards, and the rapid fall in cost of handset ownership, and use driven by economies of scale. As the first mobile content marketplace operated directly by a mobile platform holder, the App Store significantly changed the consumer behaviour and quickly broadened the market for mobile games, as almost every smartphone owner started to download mobile apps. Mobile gaming grew greatly with the development of app stores in 2008, such as the iOS App Store from Apple. Mobile devices became more computationally advanced allowing for downloading of games, though these were initially limited to phone carriers' own stores. Snake, which was pre-installed in most mobile devices manufactured by Nokia, has since become one of the most played games and is found on more than 350 million devices worldwide. The earliest known game on a mobile phone was a Tetris variant on the Hagenuk MT-2000 device from 1994. The term also refers to all games that are played on any portable device, including from mobile phone ( feature phone or smartphone), tablet, PDA to handheld game console, portable media player or graphing calculator, with and without network availability. ![]() A mobile game, or smartphone game, is a video game that is typically played on a mobile phone. ![]()
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